Authors Selling Online
PayPal: Basic Facts
Here’s a great article for adding a simple PayPal Donate button to your site (this article covers WordPress .org and .com options). Whether to have a personal or business account with PayPal? As far as I can see the drawbacks to a personal account are that the email address associated with your account will be visible in your code (visible for spammers) and your payment buttons won’t be protected from fraudulent changes. The business account allows you to do more customizations, track inventory, customize your buyers’ checkout experience, and view a profit and loss report. You can, however, use dropdown selections in both types of account: for example, if you offer a hardback or a paperback version of your book, or a printed book or an e-book. Also, if you don’t like the design of the PayPal standard button, you can design one to suit your needs and upload it to your site in WordPress (you’ll just need to paste the location of that image on your WordPress site into your PayPal block of code).
Don’t forget, you can also add a payment button to your emails (along with a photo of your book of course), and to your Facebook page (under your profile > about me section, or add as a status update and share with others).
Note: The PayPal dropdown selections, for various options (such as the type of book: hardback/paperback) will not work in email, Facebook, or on WordPress.com.
Payment Plugins/Shopping Carts
Here’s 10 plugins for handling payments on your site (and this article covers some e-commerce shopping cart options too).
This evening we installed the Easy Digital Downloads plugin (free) and tried it out in an example on our site. This plugin added a shopping cart and was fairly intuitive. The only downside is that it only works for digital downloads and not for physical products. If you’re looking for a plugin to handle physical products, take a look at the WordPress Simple PayPal Shopping Cart plugin.
More on author/writer themes, marketing, design, book covers, and writing for the web:
- Lorelle on WordPress for Writers
- http://WordPress Themes for Writers
- WordPress Themes for Selling E-Books
- Cover Templates you can use in Microsoft Word
- The Non-Designers Design book
- Writing and Marketing for your Website