When choosing a theme you really need to consider your content foremost. It’s all too easy to get taken in by the latest beautiful and feature rich themes. If you’re armed with a plan of your content, the menu structure, and the functionality you need your site to perform then you’ll be able to consider each theme more carefully before making this decision.
Also, know that most themes you download will look nothing like the one you saw on the theme providers site. That’s because without the content and fancy images you have pretty much a blank slate. However, don’t despair too much; thankfully there are themes that allow you to import demo data. This helps tremendously, especially for new website designers. It allows you to see how the site might look in the early stages of the design and by swapping out the demo text and images for your own you’re on your way to a great looking site with fewer hiccups.
Some themes even allow you to view the dashboard and figure out in more depth what the theme is really about – before making your purchase. Yes, viewing a demo site on the theme providers website doesn’t give you all the answers. The themes that allow you a sneak peak at the back-end are invaluable. However, I would suggest that this is when you are searching for specific functionality. For example, when you need intricate shopping cart functions for an e-commerce site, or when you have complex bookings to handle. For a new blogger, for example, you do not require this type of investigation into your theme (as obviously, the more ‘bells and whistles’ a theme offers generally the more expensive it will be, and more to the point for newbies, more complex to drive).
So, we do come to the question of cost. Yes, you can choose to opt for free themes – and many people do. However, with a little experience you’ll know when the cost of your time ‘tweaking’ a free theme to do what you really want isn’t effective, and that’s the point when you’ll realize that you do indeed get what you pay for, as with most things in life.
What theme is used on this website – ‘Enfold Flat Business’ by Kriesi
Here’s an article by WP Themes Checker with a review of some of the best themes
View the WordPress.org Theme Repository (use the ‘feature filter’ in order to narrow down your specific search)